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Watch Jeff Bezos' Blue Origin perform a rocket test during company's first live webcast Sunday

Jeff Bezos-backed spaceflight company Blue Origin will air a test launch of their space system live online for the first time on Sunday.

Watch Jeff Bezos' Blue Origin perform a rocket test during company's first live webcast Sunday

This is the fourth time this particular New Shepard rocket and capsule have flown a test flight. The actual test is expected to start at 10:15 a.m. ET Sunday, with the webcast itself beginning about 30 minutes earlier, at 9:45 a.m. ET. You will be able to watch the launch directly through Blue Origin, and we will embed the webcast video below once it goes live.

"Watching a rocket launch (and rocket landing!) might add a little extra fun with the kids on Father's Day - enjoy," Bezos wrote in an announcement of the launch.

This test is seen as biggest challenge for Blue Origin. The company's plan is to make one of the capsule's parachutes fail during the craft's descent back to Earth after flight. In theory, the capsule should be able to land safely with two parachutes.

"Works on paper, and this test is designed to validate that," Bezos said. "We'll also use this flight to continue pushing the envelope on the booster. As always, this is a development test flight and anything can happen."

It may be recalled that three other previous launches of the company were glitch-free, bringing the New Shepard rocket up to suborbital space and back to the launch site in Texas safely.

Blue Origin's ultimate plan is to launch people to suborbital space with New Shepard, taking paying customers about 62 miles up where they can see the Earth against black space.

Bezos has repeatedly maintained that he wants to see millions of people living and working in space.